Facebook Partners Red Cross, Lunches Digital Campaign To Combat Covid-19 In Africa
Facebook says it has launched “AfricaTogether,” a digital campaign to encourage vigilance against COVID-19 in partnership with the International Red Cross and Red Crescent Movement.
Jocelyne Muhutu-Rémy, Facebook’s Strategic Media Partnerships Manager for Sub-Saharan Africa, said on Monday that as part of the launch, there would be a digital campaign across Africa and a two-day festival on June 4 and June 5 featuring artists.
The event is said to include a festival with performances by artists such as Femi Kuti, Ferre Gola, Salatiel, Serge Beynaud, Patoranking, Aramide and Youssou N’dour.
She as well stated that there will also be a digital awareness campaign with prevention messages developed with Red Cross and Red Crescent health experts targeting simultaneously Facebook users in 48 countries across sub-Saharan Africa.
The statement further reveals that the event will be streamed on Facebook Live on June 4 in English and will be hosted by the Nigerian popular actor and comedian Basketmouth and in French on June 5 by the renowned media personality Claudy Siar.
Those interested are urged to tune in
to the Facebook Africa page, Red Cross and Red Crescent Facebook pages.
He concluded that with a network of more than 1.5 million volunteers and staff across the continent, the International Red Cross and Red Crescent Movement was on the frontlines of combating COVID-19 in communities through information campaigns.
Mamadou Sow, a long-serving member of the International Red Cross and Red Crescent Movement, said the COVID-19 pandemic was an unprecedented crisis, noting that it was affecting everyone regardless of ethnicities and religions.